|
Memory Videos
Family
Weddings
Kids
|
Tampa Bay--Spring
has Sprung!
Our newsletters are intended to keep
you informed and up to date on the latest news, services,
coupons and special offers from Bay Area Graphics &
Marketing. We know how busy you are and want to thank
you for taking the time out to read our
newsletters. Hopefully, you will find the information
contained within to be helpful but--- what we really want
is to make you "chuckle" while you read this useful,
technical stuff.
So--If you have time great! Grab your lunch or a triple
espresso double mocha latte (or better yet, donate what you
would spend on that to your favorite charity and have
regular java) then sit back and take a glance at what we
have to say. If you just can't take time away from what
you're doing (such as blogging or other really important
matters then we invite you to view our blogs here, and on
http://websitestampabay.blogspot.com.
As always, we enjoy and appreciate your feedback, as long as
it's positive. We want you to feel confident that if called
upon to help you with your Website or Graphic Design needs,
you'll have made the right choice.
SPRING CLEANING?
Don't Forget to Freshen up Your Website
Spring has sprung and it's my favorite
time of year in Florida. Flowers and trees are in full bloom
and even the birds seem to be singing with more fervor. Even
though we don't endure the hard, cold winters that our
northern friends Floridian's can still get stuck in a winter
rut. It's April and just last week I realized that there was
a Christmas straggler hanging out in the spare room. How I
could have missed packing up the big bright wooden replica
of Rudolph is beyond me. Sly little bugger thought he'd
avoid his annual voyage to the garage. Ha! One
look and down he came, and with that came the unavoidable,
relentless thought of spring Cleaning. That dreaded
thought--That dreaded JOB! It's on just about everyone's
mind this time of year. No one really wants to talk about
it---or do it for that matter--- "Spring Cleaning." Heavy
sigh.
Some folks don't call it spring
cleaning yet just about everyone seems to do it. Each year,
the cycle is like that of the life cycle of a butterfly. (I
won't go in to detail but if you think about it on your own,
you'll recognize the connection.) From the closets to the
garage& most people I know (and around this time of year)
are taken over by some profound force that compels them to
freshen up their surroundings. Out with the old, in with the
new! Once accomplished, the task of going methodically from
room to room sorting, scrubbing, tossing and rearranging
yields great rewards. The technical name for it is called A
fresh start.
After you're
done with the house, including the garage, the shed and the
attic and just when you think you're done, here it comes
again. That monster thought. Spring Cleaning includes the
office. If you own your own business, you know what I'm
talking about. It must be done. There's no way around
it. The office must be cleaned in spring, as well. Oh dear,
oh "drear." Just in time for April the 15 (but we won't
talk about THAT here,) you realize that you're into the
first quarter of 2008 and the records from 2006 are still
awaiting their final eviction to storage. It must be done,
and once again, the cycle continues. You feel so good
after that's all done--- you actually begin to look for
other things that will create a sense of new beginnings
Oh, come on now, don't deny it---You know who you are.
Article two and article three offers up some info and ideas
on where to channel that energy, starting with your company
website.
Allow me to make a suggestion. If you
have a
business website,
when was the last time you updated the content? "Why, should
I update my
website's content?"
you say? Well, fresh content on your site can do wonders for
Search Engine Optimization
(that's your ranking on Google and Yahoo and MSN, etc.) and
it also is a very nice surprise for your returning website
visitors. The search engine crawlers along with your
clients--- after time come to know your website quite
personally and both will stand up and take notice when you
add something new! You say, "Well there's nothing new about
our business. it's the same today as it was five years
ago." That's probably true however; fresh content or the
lack of it can mean
website SEO
(Search Engine Optimization) failure or success. It only
takes a little fine-tuning to get noticed by the crawlers
and besides, you're in "that" mode. Further, if you
like the feeling of newness, so will your website visitors.
Alternatively
new clients may not be visiting due to
poor rankings. You've done everything. You spend on Pay per
Click Ads and you're listed with all of the big guys too.
You may blog or list with other high ranking relevant sites.
Yet, you are pulling your hair out wondering where you've
gone wrong. Could be your keywords? No---Keywords
are important yet they are not the most crucial part of SEO.
I know, you don't believe it, but it's true. However, it
could be your
page
titles, your
page
descriptions, your
links---It very well could
be that. It takes a professional
website
design and SEO firm to tell
you this, and it doesn't, well-- it shouldn't cost an
arm and a leg to get the job done.
|
|
