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Website & Graphic Designers Combine
Talents and Broaden Horizons Web Design & Development Website designers and graphic artists are a dime a dozen in today's saturated market. Many large design firms cannot offer most small businesses affordable hosting, design and web development solutions yet, the designers who can offer affordable solutions, usually don't retain the staff that larger firms do and this naturally places limits on client "volume." Often, independent designers are a "one man (or woman) show...This has many benefits as well as downfalls, but it does affect the bottom line of the client. The clients of independent designers don't absorb any staffing expenses, which is one reason why independent designers can keep their client's costs to a minimum. Still there are certain challenges facing independent designers such as marketing, selling, maintaining financials while keeping abreast of new techniques and innovation and offering excellent customer service to new and existing clients.
Bay Area Graphics &
Marketing now works together with various designers around the
U.S. and in Germany, combining talents and manpower to offer
clients the best service, without having to raise prices. It's
sort of like a referral based project yet, there are no fees
involved for the designers---If a partner in Germany lands a job
that is better suited for our company, then they refer it to us
and vice-versa. Honesty and commitment goes a long way with this
arrangement but-- with careful planning it can be a very
beneficial arrangement. Accommodating various languages play a
big role in this as well. If I have a client who speaks little
English, then working together with a firm who is multi-lingual
allows for more flexibility. If a company can accommodate a
potential client in some way it will only benefit the potential
for referrals. Often, independent designers have to turn down
work if they just can't accommodate a client's deadline, lacking
the manpower needed. Instead of loosing a client altogether,
work together with other designers, SEO professionals and
broaden your horizons.
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